Circulation

theparklander_areaDominant Market Presence

Reach South Florida’s most desirable consumer – those with disposable income, the Parklander’s ® targeted distribution is direct mailed to businesses and the most affluent neighborhoods in Parkland, Heron Bay, and Coral Springs throughout South Florida.

Total distribution:            36,000

Total readership:              150,000

Direct Mail Distribution

For maximum visibility in the market, the Parklander ® uses a combination distribution strategy with over 55 percent of all publications direct mailed to homes valued from $435,000 to over $3 million.

Additional Distribution

the Parklander ® magazines are also delivered to more than 36,000 strategic distribution high traffic venues such as professional offices, hospitals, hotels, auto dealerships, country clubs, restaurants, spas and more!

Family Fun Day and Car Show

The City of Coral Springs hosted its Family Fun Day and Car Show at the Sportsplex Center. Attendees enjoyed music, food trucks, vendors, bounce houses, and entertainment. For information on city events, visit CoralSprings.org.

 

Natalie Minshul, left, paints a pretty design on Avery Bardisa.

 

 

 

 

 

 

 

 

Avery shows off her face painting.

 

 

 

 

 

 

 

 

 Olivia Prendergast goes down the giant slide with a big smile.

 

 

 

 

 

 

 

 Meghan Kakiel takes a break to smile for the camera.

 

 

 

 

 

 

 

 

Briana Battles dons a fire hat and a cat like face painting.

 

 

 

 

 

 

 

 

Melody Borter rides in style at the event.

 

 

 

 

 

 

 

 

William Erhart, left, and Angel Palacios spin the wheel.

WorldFest celebrates diversity

WorldFest celebrates diversity

Last month Coral Springs hosted WorldFest at the Sportsplex to celebrate the diverse cultures that make up the community of Coral Springs. The event featured ethnic foods, live entertainment, arts and crafts, and fun activities for children. The event also featured Culture Village and Kid’s World

 

1.Lotus Angel with South Florida Vietnamese Folkore Dance.

3: Mona Tsui from the Coral Spring Chinese Cultural Association.

8: Officer Jomant with Caeser from the Coral Springs k9 Unit, demonstrate K9 take downs.

9: Josef Keller reads a book while selling jewelry.

12: Rosa Humala buys handmade jewelry.

13: Brittany Bell pets a little donkey.

14: Fernanda Lopez rides the pony.

 

17. Chaitanya Bhate from India with his son Agastia and wife Shuti Bhate enjoy the day.

18.Emma Viola sips a pineapple

21: Emily Jones plays in the bouncy house

 

 

 

Public Speaking: 12 Myths Debunked

 When was the last time you had to deliver a speech? Were you nervous? The anxiety one goes through before giving a speech can be overwhelming. People often grasp at suggestions they have heard to deal with their anxiety, but these suggestions don’t always make sense. In this article, I’m going to explore some of these myths and how they can actually harm your speech.

 

  1. Imagine the audience naked or in their underwear.

This can actually be more distracting to you than helpful. If you are focusing on what clothes audience members are or are not wearing, you can’t be focusing on the message nor how the audience is or isn’t connecting with it.

 

  1. You are born with a public speaking talent – you cannot learn it.

It is remarkable how many people believe that speakers are born with a special talent. Public speaking is a skill that is developed through focus and effort.

 

  1. Avoid eye contact – focus at a point above the audience’s heads.

This is some of the worst advice I have ever heard. If you want your message to connect with the audience – look at your audience.

 

  1. Begin with a joke.

Careful, careful, careful. Jokes often offend. Never include jokes that don’t connect to your message. Poking fun at yourself can sometimes be okay, but leave the jokes-for-jokes sake out.

 

  1. Too much rehearsal is bad for me – I’m better just speaking off the cuff.

Practice, practice, practice. There is never any substitute for being well-prepared. I have never seen an instance where too much rehearsal ruined a speech. By rehearsal, I don’t mean memorization. Practice so you can speak with ease the points of your speech, referring to your cards and visuals.

 

  1. My experience trumps credible sources.

Good research reflects positively on you, no matter how much of an expert you are in the field. When you provide support for your ideas it adds credibility to your message. Quotes from famous people add value. Speakers who lack experience tend to overvalue their ideas and fail to support their ideas.

 

  1. Memorize your speech.

Memorization often causes people to disconnect with the audience. For experienced speakers, it becomes too rehearsed, too perfect…a performance. For inexperienced speakers, it can make the speaker look a bit crazy as if they were listening to the voices in their head, and not connecting with the audience. It’s OK to use cue cards and visuals in most situations.

 

  1. Hide behind a podium.

You cannot fully connect with an audience if you hide behind a podium. Step out from behind the podium, roll up your sleeves and get real with the audience. There are times when etiquette calls for a more formal presentation, but don’t use the podium as a crutch – it might not always be available.

 

  1. Shut off the lights to show a PowerPoint Presentation.

Visual presentations are there to support you, not take center stage. Don’t allow yourself to hide in the dark; you will lose way too much of your ability to connect with the audience.

 

  1. A mistake will destroy the speech.

Only if you let it. So often, the audience doesn’t even realize a mistake was made. Fix it, if necessary, and then move on. Your mistake will only make you seem more human and the audience may even relate to you better. Don’t ever start over.

 

  1. Being a good public speaker involves eliminating nervousness.

Your anxiety is a source of energy. Learn how to channel it to connect with your audience. Use it to empower your words, make your message vibrant, exciting. Audiences appreciate someone who put forth the effort.

  1. Skip the speech — go straight for the Q & A.

Many speaking situations call for a question and answer session. Always create a well-constructed message for your audience first, they deserve quality content.

 

The next time you have to give a speech, don’t fall prey to these myths.

WOULD YOU LIKE A FREE 1/4 PAGE AD IN OUR MAGAZINE?

WOULD YOU LIKE TO HAVE A FREE 1/4 PAGE AD IN THE PARKLANDER MAGAZINE IN EITHER THE MARCH OR APRIL ISSUE?

Let me explain how you secure this.  We would like to hire 2 part-time inside sales employees.  They would each work 4 hours a day and earn $10 an hour.  They would be calling local, primarily new, businesses. For each business or professional contact they call that turns into an ad in the Parklander, they would earn an additional $50.  This part-time job is perfect for a Mom with children in nursery school.

If you find an individual (aka moms or dads), you think would be a good fit for this opportunity, please refer her (or him) to us by emailing their name and your contact information to:  Publisher@theparklander.com.

If we hire that person, we will be in touch with you to obtain information for your 1/4 page one time ad as our thank you.

This is a perfect example of ways that community businesses can join forces to help each other achieve goals.  Don’t you think so?

the Parklander is Looking for Some Talented Artists

The Parklander magazine is a full color, glossy monthly publication that is mailed monthly to over 21,000 homes in Parkland, Heron Bay and Coral Springs and heavily distributed in the surrounding areas (including west Boca Raton).

They are currently working on our Upcoming March issue, and work off of an editorial calendar with a different focus every month which offers many opportunities for artists’ interpretation of our features and focus. As you will see from past issues on our site, our covers, more and more, avoid the trite and expected for the season and our subject matter. They are particularly interested in exposing their readers to new ways of looking at things and our editorial reflects that mission.

 

 

Basic Information for Artist Submissions:

COLOR…eye catching – non-traditional artwork that inspires conversation about the theme for the month.

Imagery should be vertical in orientation (no horizontal pictures will be considered) and be able to fit within a 9″ x 12″ cover.

File resolution at that size should be at least 300 dpi for print reproduction.

Paintings, drawings, sculptures, photos, etc.

Images of proposed artwork should be emailed to Sharon Kornreich, sharonckornreich@gmail.com

Please include all of your pertinent contact information. Sharon can discuss the specifics with you.

The upcoming issues are already coming to a close, so submissions for that issue need to be sent ASAP.

Good Luck!