Chief McAlpin has always been a social dog. Since he was a puppy, Chief has accompanied his parents, longtime Heron Bay residents Tom and Yvonne McAlpin, to play tennis, and he is a popular fixture at the courts.
“He’s part of the family. He’s part of the community. He’s something special,” enthuses Tom McAlpin.
In 2018, after the shooting at Margery Stoneman Douglas High School (MSD), Chief stepped up to show just how special he really is. A trained service dog, Chief became one of the therapy dogs that greeted students and faculty on their first day back after the shooting, and he continued to show up every day to provide emotional support.
“Chief grew up at Stoneman. He was in the yearbook for three years,” confirms McAlpin.
When the program at Margery Stoneman Douglas wrapped up, Chief, who turned 8 in October, was ready for the next opportunity. Landing his next gig—chief executive pooch of Virgin Voyages, Richard Branson’s luxury adults-only cruise line—was easy. After all, his owner, McAlpin, happens to be the company’s CEO.
Recognizing the positive impact that Chief has on people inspired McAlpin to bring him into the office, which he now does about once a week. “I’m always hearing, ‘What day is Chief
coming?’ ” laughs McAlpin. Chief’s popularity even merited his own photo on the staff photo wall. “People like to see him. You don’t usually see dogs in the office,” says McAlpin.
Bringing Chief to the office has also helped McAlpin interact more easily with employees. “It allows me to walk around with him and spend time with people. It’s a little awkward if the CEO walks in and starts talking to you, but having the dog there, people feel more comfortable around me,” he explains.
But the biggest impact that Chief has had is in boosting morale. “He makes people smile,” says McAlpin. “When people see him, they start smiling. That’s why they call them therapy dogs. They make people feel good.”
Virgin Voyages attempts to do the same—make people feel good by offering its own form of therapy, particularly for parents—with a premium, adults-only cruise experience. “Parents need a getaway, especially after COVID with them being schoolteachers, soccer coaches, therapists, and everything in between. Moms and dads need a vacation,” explains McAlpin. “It’s a great way to get away and have a sophisticated experience that’s hard to deliver when you have kids.”
McAlpin, a cruise industry veteran who has been with Virgin Voyages from the beginning, was instrumental in creating this vision for the brand. “Our original concept was to be adult-centric, which means there’s going to be experiences for adults, but there will be kids too and we’ll take care of them,” he says.
But feedback from focus groups primarily composed of mothers who indicated they wanted time away from their kids inspired a change in direction. “It was the toughest decision to make,” recalls McAlpin, who has children of his own. “But if we really wanted to differentiate ourselves, we needed to be adult-only.”
While it was a tough decision, it panned out well for Virgin Voyages. The company is experiencing exponential growth, and it is set to double its fleet in 2023 with the addition of two new ships, Resilient Lady and Brilliant Lady.
Inspired by super-yacht designs, Virgin prides itself on delivering an elite, differentiated experience. Virgin’s initial ship, Scarlet Lady, boasts more five-star ratings than any other ship on Cruise Critic and was also named “Best New Cruise Ship” in 2021 by Cruise Critic editors.
Virgin’s ships feature six different restaurants (all included in the cost of your ticket), including Razzle Dazzle, a vegan-forward restaurant that also has a “naughty” menu for those who want to order meat.
Immersive entertainment options include “Never Sleep Alone,” a late-night cabaret that promises to put you at the helm of your sexual desire, and “Duel Reality,” a Romeo and Juliet retelling with an acrobatic, circus-type twist.
You can also literally “shake for champagne” using the Virgin app, or get a tattoo on board at Squid Ink, the first U.S.-based tattoo parlor at sea. “We’re for the young at heart,” enthuses McAlpin of Virgin’s unique nature.
Right now, Florida residents can get 30% off fares when they book within 45 days of sailing.
For more information, visit VirginVoyages.com.