One of the latest, hottest trends in food is the fresh-food meal-kit delivery subscription service. Recipes and pre-measured ingredients for meals that you choose, or can be chosen for you, arrive in insulated boxes and are delivered to your home weekly, so you can make fresh, tasty meals quickly. Business is booming. According to Statista.com, sales of fresh-food meal-kits were $1.5 billion in 2016 and expected to reach $11.6 billion by 2022.
The reasons to subscribe to a service are many. Maybe you don’t have time (or inclination in this time of COVID-19) to plan out menus, grocery shop, and then cook. Or takeout isn’t the taste sensation it used to be. Perhaps cooking prowess has not been your strong suit and you want to learn basic cooking skills. Rather than experiment and risk a disappointing outcome, you want to cook something tried and true with no guesswork.
Or it could be you’re craving for new foods and flavors, but you don’t want to purchase lots of new ingredients that may end up going to waste, either because you only need a small amount for an individual recipe, or because you’re positive you’re never going to use the rest of that sweetbread in any recipe for the rest of your life.
How many of us have gone to the grocery store needing just a few items and come home with food we didn’t need or were trying to avoid? A fresh- food meal-kit delivery service might help keep you on track. Or maybe you want to eat differently for other health reasons or because of philosophical or environmental considerations and preferences.
Additionally, a meal-kit delivery service might make a good gift. Treating someone to door-delivered easy-to-make meals might make their week.
Choosing the right service will take a little research. If you Google meal delivery services, you’ll find lists and ratings from a wide variety of sources, and dozens of meal services to choose from. Because meal-kit delivery service is a very dynamic segment of the food industry, companies continually innovate and merge/enter/leave the market. So, once you’ve found the service(s) you want to try, it’s best to get the latest information from their website. Read what past and present subscribers have to say about a service. You can check Yelp reviews, as well.
When evaluating what meal-kit delivery service to use, there are several factors you’ll want to consider, such as:
What’s on the menu
Some services cater to specific dietary wants and needs; others with broader menus might offer meals that meet those needs even though it is not their specific focus. You will also want to note how many weekly options there are to choose from and how often they rotate the menu.
For overall variety and popularity, HelloFresh, Freshly, and Blue Apron might be good possibilities.
For meeting health and diet needs, Diet-to-Go and Nutrisystem offer multiple options.
For those wanting to eat organic/vegetarian/vegan/plant-based, Sun Basket, Purple Carrot, and Green Chef offer many options.
For foodies, Martha & Marley Spoon, from Martha Stewart, offers a range of selections.
Cost
Cost per serving is generally in the $10 range (Dinnerly positions itself as costing less than average) but can vary depending on the number of meals and quantity ordered, shipping costs, current promotions, etc. Competition is keen. Many companies have enticing introductory offers, as well as referral programs that entitle subscribers to offer a friend a free trial.
Flexibility
How many meals and servings you are required to order weekly varies by company. Some programs might be better for singles, others for families. You might also want to find out if the service allows for ingredient substitutions, increased portion sizes, etc.
It pays to know the service’s subscription commitment/ suspension/cancellation policy. Also, take note of when you need to order your next week’s meals and what happens if you miss that window, as well as what day of the week/time of day you can expect the delivery. While the meals are packaged for freshness, another consideration is how long after delivery is freshness guaranteed, so if the shipment is delayed or you can’t pick up the delivery as quickly as you planned, you know what to expect.
What you need to have on hand
Check what utensils and ingredients are needed to make the recipes. Regarding ingredients, many meal-kit service recipes require you have just the basics, such as salt, pepper, and oil. For others, you might need to supply items such as eggs and flour.
Time
While most meal delivery service kit meals will take up to 45 minutes to prepare, Freshly delivers pre-cooked meals that only require reheating.
While fresh-food meal-kit delivery services aren’t for everyone, if you are looking to try one, the options are numerous, and look to be quite tasty!
By Ellen Marsden
